Coxheath's World Custard Pie Throwing Championship began on June 24, 1967 and was created by now Mayor of Maidstone, Councilor Mike Fitzgerald.
More than 80 teams threw Custard Pies at each other during its heyday dressed in Victorian Era style costumes or the latest fashion style at that time.
In its early days only men were allowed to join as they thought it was unacceptable for women to join in - this eventually changed however.
Before long worldwide teams homed in on the act coming from Japan, Canada, Finland and Germany. The winners of the Custard Pie Trophy were usually women.
This tradition came to an end in 1982 at Coxheath as the creator Mike Fitzgerald moved to Ditton taking the championships with him and it finally died out in 1988 after the trophy was lost and never found.
There is hope the original creator is to revive the tradition, keeping the original rules, as a one-off to celebrate its 40th Anniversary in 2007 with a new trophy in the form of a shield.
The Custard pies used in the championship were made by the teams themselves!
Picture: DAVID ROSE